Spotify Receives A Huge Boost From Unexpected Audiences This Year

Gamers were glued to their consoles at a brisk hour. The percentage of music streamed from gaming consoles between 6am and 9am grew 47% compared to last year. Their favorite music genre? Rap and trap music are their top genres. servers The most popular songs that were streamed on gaming consoles were "The Box" by Roddy Ricch, "Blueberry Faygo" by Lil Mosey, "goosebumps" by rapper Travis Scott, "ROCKSTAR" by DaBaby feat. Roddy Ricch, and "Falling" by Trevor Daniel.

After performing a concert online in Fortnite, Spotify traffic for Travis Scott, a musician who has agreements with McDonalds and PlayStation, skyrocketed. The streaming platform said that the number of streams were up by 207% across the world between April 26 and April 30 last year, in comparison to the previous year.

People are actually seeking out video game music. The most played soundtracks for video games this year were "Minecraft," the original "Doom" and "Death Stranding."

2020 was also a huge year for virtual artists - people who are represented by fictional characters like the band Gorillaz. Japanese virtual singer Hatsune Miku saw streams go up by 136%.

Riot Games, the company behind "League of Legends" has created a virtual pop star group known as K/DA in 2018. The name refers to the League of Legends lingo, which refers the kills and deaths of players in each game. MINECRAFT They then record these on the scoreboard. This year, Riot brought the group, voiced by real-life singers and back with a brand new album, whose songs topped Billboard charts. The streaming numbers were up 109% this year on Spotify.

Riot claimed that its development of K/DA has allowed it to expand its reach beyond League gamers and has helped get more people interested in the game's content, it said to CNN Business in a statement.

Cook stated that gaming and music are inextricably linked, as gamers listen to music when they play.

Spotify continues to explore partnerships with gaming companies. Spotify recently signed a partnership with League of Legends. It continues to collaborate with Microsoft on the Xbox and PlayStation platforms.

Cook said that Spotify has increased its gaming console streaming streams. It has also added playlists that are curated. "Thinking about the best way to play and what people like to listen to while playing," Cook said.