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What are the Key Features to Look Out for in an OTT Platform?<br /><br />Today, consumers have a vast variety of content available to choose from than ever before. Viewers expecting access to content anytime, from anywhere and from any device which has opened opportunities for various OTT platforms to evolve. Leveraging the internet connectivity of smart TVs, several content owners, broadcasters, and advertisers are gearing up to provide good-quality content to delight their viewers. <br />There is significant traction among the content owners and broadcasters who are over the OTT platforms to distribute content to reach their audiences and provide a personalized yet seamless user experience. <br />While the potential of OTT platform is at its peak, for content owners and producers launching their video streaming services has endured from good-to-have to must-have. If you are a content owner with a rich video library, sizeable audience and want to get your content on streaming devices such as Android TV, Fire TV, Roku, iOS, Apple TV, etc. you know it’s a daunting task. <br />It’s best for you to go forward with an OTT platform to launch and manage your content. While choosing [https://flipboard.com/@risearmy79 best ott platforms in India] , it’s important to pick the right one that aligns with your business goals, needs, and resources. An OTT platform that powers your video streaming, shall possess a myriad of essential features to help you launch, manage, monetize as well as grow your streaming services. <br />Evaluate OTT platforms carefully, understand their capabilities and features before selecting a player to make your OTT investment worthwhile.<br />Let’s delve deeper into core features:<br />Content Management System<br />Easy Interface <br />Monetization Capabilities <br />Analytics and Insights<br />Video Player <br />User Management <br />Social Sharing <br />Adaptable to Business Needs <br />Support <br /><br />Content Management System<br />The most significant feature you need to look for is an efficient CMS that could aid you in all aspects of video content management right from creating, importing and managing content. [https://www.folkd.com/submit/lavioblog.in// ott platform] should also facilitate:<br />Easy uploading and metadata management for videos<br />Support the right content discovery <br />Geographic setting---The OTT platform should offer you the flexibility to set your own content rules.<br />Distribution---Option to connect social media accounts with the platform. With this, you can automatically distribute videos to your woned and operated properties via a simple dashboard. <br />Adaptive Streaming---Optimized for different bit rates to deliver videos to the user in the highest usable quality for each specific user ranging 240p, 360p, 720p, 1080p, and 4k.<br />Curating videos--- Easy to organize content with reusable playlist feature for publishing &amp; promoting. <br />Watermarking---ability to add watermarks or logos to videos for content security &amp; protect from piracy. <br />Offline access---Providing the users the facility to download videos and watch them in an offline mode. <br /><br />Easy Interface <br />An ideal OTT platform should have a user-friendly interface that is easy-to-navigate and accessible. The platform has to enable users to quickly discover the desired content and able to perform varied functionalities and tasks swiftly. A simple, well-structured OTT platform provides an exceptional experience for consumers allowing them to perform tasks anytime, anywhere, on any network and any device thereby maximizing reachability.<br /><br />Monetization Capabilities <br />A versatile OTT platform supports multiple monetization ways for content or media owners such as Pay Per View (PPV), Subscription Video on Demand (SVOD), Advertisement-supported Video on Demand (AVOD) and other combinations like hybrid model, rental, etc.<br /> In fact, choose a vendor that ensures you the flexibility within the platform as your business evolves and adapts. <br /><br />Analytics and Insights <br />Reports are the crux of your video business. An effective OTT platform provides complete visibility, in-depth information, and metrics around multiple areas such as user journey, video engagement, content performance, revenue, consumer engagement. Content distribution across different devices and platforms and its impact in various markets.<br />Potentially the OTT platform should give you the needed insights to drive your key business decisions.<br /><br />Video Player <br />A comprehensive OTT player that is agile and gives a great user experience. Few things to consider here are: <br />Continue watching list feature<br />Subtitle support <br />Support both VOD-Video On Demand &amp; Live streaming <br />Bitrate customization support with auto &amp; manual bitrate switching <br />Compatible with tags<br />Customizable player <br /><br />User Management <br />The platform should provide secure user management ensuring reliable broadcast without any threats. The OTT platform has to enable admin to have absolute control over user access, onboard and off-board users, password reset feature, subscription management, refunds, email update of users, set-up rules, etc. <br />At user level, the platform should be able to manage multiple user profiles under a single account, enabling offline viewing &amp; watch history.<br /><br />Social Sharing <br />Choose a platform that enables hassle-free social media integration, it’s evident that audience prefers the easier way to view content and would like to share content in their social circle. This kind of sharing helps promote your brand and provide scope for more engagement with viewers.<br /><br />Adaptable to Business Needs <br />A successful OTT platform should remain flexible for content owners, marketers, and advertisers to customize features with ease. <br />In the booming OTT market, it becomes pivotal for content owners, broadcasters to continuously involve, inspire, and keep viewers engaged through their content. To maintain better recognition among viewers, you must lookout for an efficient OTT platform that provides white-labeling opportunities. <br /><br />Support<br />Look for an OTT platform vendor that offers 24*7 in all facets of maintenance, upgrading, and troubleshooting. Also, check the availability of real-time support during live streams and provides constant support with regular updates. <br /><br />The Bottom Line:<br />Launching your online video streaming services is a wise decision but to push your original content, evaluate OTT platforms that allow you to publish content seamlessly. With markets flooded with OTT platforms and service providers, it’s necessary for the content, media owners, and broadcasters to wisely choose an apt OTT platform for a better ROIs.<br />Hope the above-mentioned features help you weed out incapable OTT options and guide you in making the right decision easily.
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How Artificial Intelligence Making OTT Platforms Smarter?<br /><br />TOC<br />Artificial Intelligence &amp; OTT---A Great Match <br />How AI is Helping OTT Platforms?<br />AI for Video Playback Services <br />AI for providing Customized Content <br />Making Marketing Personal <br />How Video Analytics used to create a better experience for end viewers? <br /> <br /> <br />Consumption of entertainment via internet-connected devices has grown exponentially, and the media OTT space in India has witnessed a huge boom over the last few years. Media reports state that the OTT industry in India is likely to grow at a CAGR (Compound Annual Growth) rate of 22-23% till 2023.<br />On-demand content has broken the confined viewing schedules and led traditional broadcasters and OTT service providers to rethink their business model around this change. OTT platforms have been changing the way audio and video content is received, Despite consumer acquisition, customer retention is being one of the big challenges for OTT players. <br />Providing that personalization, coupled with engaging content and a rich viewing experience are the key criteria to acquire loyalty and to be a successful brand. OTT players are restoring artificial intelligence to target the right audience at right time, and with the right message. <br />Artificial Intelligence &amp; OTT---A Great Match <br />For the media industry, content is the key and several broadcasting companies are focusing on original, customize, and personalize content to stay ahead of the competitive curve. This has compelled the OTT service providers to come up with various solutions to cater to the ever-changing needs of the consumers. <br />Artificial Intelligence is shaking up the broadcasting scene, media &amp; entertainment industry by storm. Both small and big players are hustling to use AI to distinguish themselves from the rest. Artificial Intelligence has become one essential figure that aids marketers to recognize their customers and realize their needs. From content ingestion to quality control to content delivery, <br />In addition to providing entertaining and engaging content which is the core of OTT service, marketers can leverage cutting-edge technologies like AI to fuel powerful content recommendations, streaming, and data-gathering purposes to keep their audiences from straying away. <br />There is plenty more to explore around the OTT service, brought to you by AI. Here is how artificial intelligence help OTT platforms to overcome challenges facing by them and also maintaining their user base or even build upon it. <br /><br />How AI is Helping OTT Platforms?<br />AI for OTT Video Playback Services <br />In the past few years, the data speeds have increased but this has not resonated with the video quality of web content on OTT platforms. With [http://web.sfusd.edu/Services/research_public/Lists/Sample%20Copy/DispForm.aspx?ID=965664 best ott apps] to stream video content in 4k quality, the data &amp; speed requirements have significantly increased. This could lead to a lot of buffering issues that can potentially drive away subscribers. Thus, finding a solution for the buffering issue becomes vitally important. <br />Here AI comes to play, AI system can intelligently analyze and determine the video quality based on the network quality. It can cleverly switch between varied video qualities without affecting the end-user experience to a great deal and can be kept engaged. AI systems can also learn over time, know the preferred video quality of the user, and automatically switches to that quality whenever the user plays any video content. <br />AI for providing Customized Content <br />People are more likely to watch shows or movies similar to their interests. OTT players can offer better services to their customers if they have a better understanding of user choices. With AI solutions OTT service providers can learn about the viewer’s personal taste and preferences, the kind of shows they like, and the amount of time users spent on their platform, etc. <br />The OTT providers can even analyze the changes in consumer behaviour with changes in the storyline of the show through their watching patterns. <br /> <br />Making Marketing Personal <br />AI-based personalized user recommendations along with data-driven decision-making help in crafting effective content acquisition strategies. While also acts as a catalyst to plan marketing tactics for targeting new audiences and retaining loyal viewers thereby resulting in maximizing yield per subscriber. Today, with video streaming being considered at par with traditional cable and satellite TV services, one could imagine that there would be an increase in subscription and advertising rates in the future. <br /> <br />With the data provided through AI systems, OTTs can optimize every aspect of their content strategies. The more granular the user information available, the more content can be adjusted to make videos more relevant to viewing preferences. <br />The OTTs can even maximize the personalization of user experiences across multiple digital touchpoints like apps, websites, push notifications, email, etc. <br /> <br />OTT services use AI to make the consumer experience more informative and handy.<br />Video intelligence personalizes the user experience using the feedback data collected and applied <br />Contextual content---Going beyond subscriber data helps in a deeper contextual understanding of subscribers’ behaviour, preferences, and pre-empt their future content choices. <br /> <br />How Video Analytics used to create a better experience for end viewers? <br />Uncovering audience insights can make the consumers stick to the OTT platforms and can monetize the content.<br />Integrating APIs and machine learning (Subset of AI) algorithms into video players to enable the activity and intelligence to personalize each end user’s engagement.<br />Following up with more video catalog showing trailers of user interests.<br />Data taxonomies provide type or classes of consumers and aid in making data-driven decisions. <br /> <br /> <br />The ability to leverage artificial intelligence to tailor engaging content and brand experiences to audiences and acts as a medium to provide perspective insights. For OTT platforms, this is just the beginning, and opportunities provided by the AI applications to surpass the traditional content platforms are just incomparable.

Revision as of 07:43, 26 February 2021

How Artificial Intelligence Making OTT Platforms Smarter?

TOC
Artificial Intelligence & OTT---A Great Match
How AI is Helping OTT Platforms?
AI for Video Playback Services
AI for providing Customized Content
Making Marketing Personal
How Video Analytics used to create a better experience for end viewers?


Consumption of entertainment via internet-connected devices has grown exponentially, and the media OTT space in India has witnessed a huge boom over the last few years. Media reports state that the OTT industry in India is likely to grow at a CAGR (Compound Annual Growth) rate of 22-23% till 2023.
On-demand content has broken the confined viewing schedules and led traditional broadcasters and OTT service providers to rethink their business model around this change. OTT platforms have been changing the way audio and video content is received, Despite consumer acquisition, customer retention is being one of the big challenges for OTT players.
Providing that personalization, coupled with engaging content and a rich viewing experience are the key criteria to acquire loyalty and to be a successful brand. OTT players are restoring artificial intelligence to target the right audience at right time, and with the right message.
Artificial Intelligence & OTT---A Great Match
For the media industry, content is the key and several broadcasting companies are focusing on original, customize, and personalize content to stay ahead of the competitive curve. This has compelled the OTT service providers to come up with various solutions to cater to the ever-changing needs of the consumers.
Artificial Intelligence is shaking up the broadcasting scene, media & entertainment industry by storm. Both small and big players are hustling to use AI to distinguish themselves from the rest. Artificial Intelligence has become one essential figure that aids marketers to recognize their customers and realize their needs. From content ingestion to quality control to content delivery,
In addition to providing entertaining and engaging content which is the core of OTT service, marketers can leverage cutting-edge technologies like AI to fuel powerful content recommendations, streaming, and data-gathering purposes to keep their audiences from straying away.
There is plenty more to explore around the OTT service, brought to you by AI. Here is how artificial intelligence help OTT platforms to overcome challenges facing by them and also maintaining their user base or even build upon it.

How AI is Helping OTT Platforms?
AI for OTT Video Playback Services
In the past few years, the data speeds have increased but this has not resonated with the video quality of web content on OTT platforms. With best ott apps to stream video content in 4k quality, the data & speed requirements have significantly increased. This could lead to a lot of buffering issues that can potentially drive away subscribers. Thus, finding a solution for the buffering issue becomes vitally important.
Here AI comes to play, AI system can intelligently analyze and determine the video quality based on the network quality. It can cleverly switch between varied video qualities without affecting the end-user experience to a great deal and can be kept engaged. AI systems can also learn over time, know the preferred video quality of the user, and automatically switches to that quality whenever the user plays any video content.
AI for providing Customized Content
People are more likely to watch shows or movies similar to their interests. OTT players can offer better services to their customers if they have a better understanding of user choices. With AI solutions OTT service providers can learn about the viewer’s personal taste and preferences, the kind of shows they like, and the amount of time users spent on their platform, etc.
The OTT providers can even analyze the changes in consumer behaviour with changes in the storyline of the show through their watching patterns.

Making Marketing Personal
AI-based personalized user recommendations along with data-driven decision-making help in crafting effective content acquisition strategies. While also acts as a catalyst to plan marketing tactics for targeting new audiences and retaining loyal viewers thereby resulting in maximizing yield per subscriber. Today, with video streaming being considered at par with traditional cable and satellite TV services, one could imagine that there would be an increase in subscription and advertising rates in the future.

With the data provided through AI systems, OTTs can optimize every aspect of their content strategies. The more granular the user information available, the more content can be adjusted to make videos more relevant to viewing preferences.
The OTTs can even maximize the personalization of user experiences across multiple digital touchpoints like apps, websites, push notifications, email, etc.

OTT services use AI to make the consumer experience more informative and handy.
Video intelligence personalizes the user experience using the feedback data collected and applied
Contextual content---Going beyond subscriber data helps in a deeper contextual understanding of subscribers’ behaviour, preferences, and pre-empt their future content choices.

How Video Analytics used to create a better experience for end viewers?
Uncovering audience insights can make the consumers stick to the OTT platforms and can monetize the content.
Integrating APIs and machine learning (Subset of AI) algorithms into video players to enable the activity and intelligence to personalize each end user’s engagement.
Following up with more video catalog showing trailers of user interests.
Data taxonomies provide type or classes of consumers and aid in making data-driven decisions.


The ability to leverage artificial intelligence to tailor engaging content and brand experiences to audiences and acts as a medium to provide perspective insights. For OTT platforms, this is just the beginning, and opportunities provided by the AI applications to surpass the traditional content platforms are just incomparable.

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